I think, If you have these 3 things on your plate I can guarantee you’ll never be left behind, no matter how much the tech advances.
2024 has so far been pretty fast-paced in terms of tech advancements etc and keeping up w/ all of it feels harder day by day.
There’s an information overload on all the things you can do to build and scale your startup, whether it’s B2B or D2C. It’s gotten to a point where I personally feel overwhelmed.
But one thing I’ve realized is this: if you have any two of the three things (Code, Money, Distribution), it’s a lot easier to get the third.
If you’ve got Code & Money:
- You can build the product yourself and spend on marketing it to your target customer via promotions, ads, etc.
Distribution (audience) will follow naturally.
If you’ve got Code & Distribution:
- You can build the product yourself and market it to the audience you already have. This gives you a head start—something most businesses struggle with.
If you’ve got Money & Distribution:
- You can get your product built by hiring the best developers and market it however you want (thanks to your deep pockets).
Code
I see code as an evergreen skill to have. It makes even more sense to learn it if you envision yourself building something impactful/ interesting in the future.
This is why I believe learning to code just to secure a job isn’t the best idea. Even if you put in the grind and land a job, you probably won’t be happy.
Motivation gets you started, but purpose keeps you hooked to the path for the long haul.
Distribution
This one’s a bit trickier. Everyone knows that building an audience is the ultimate leverage for a business or personal brand.
But here’s something I’ve realised- Building a brand and distributing your work is great, but you need to get good at one hard skill. Otherwise, you’ll quickly run out of things to say.
Building an audience shouldn’t be the sole purpose. The key is to help yourself first—improve, learn, and grow. Then, share the mistakes you wish you hadn’t made.
People resonate with authenticity and will join and support you along the way.
Money
Money gives you the freedom to experiment and not overthink the “what ifs” when something doesn’t work. It can get you access to the best developers, allow you to splurge on marketing, and hire the best strategists and salespeople.
Money can buy eyeballs for your brand, but retaining that attention requires substance. If you or your brand lack that, people will eventually see through it.
(BONUS)
Network
I’ve learned that the most essential skill isn’t just building a network—it’s building a network you can RELY on 100%. Having a good network gets you access, which gets you through the otherwise more difficult paths, easily.
Creating a reliable network takes a long time and requires consistently delivering disproportionate value.
So yeah. Hopefully you gained a thing or two. Would love to know your thoughts on the same.
bye.